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The Power of Thank You January 27, 2014

Posted by Jack Macholl in Bank marketing, Brand personality, Branding, Communications, Customer Service, Image, Marketing, non-profit, Philanthropy, Referral marketing, Sales.
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Whether you are acknowledging a present, business referral or expressing gratitude to a donor at a non-profit, sending something to express your gratitude should be standard procedure.  In our hurried SMS text and e-mail world, the power of a handwritten thank-you note is astounding.

Part of my weekly routine includes sending written thank-you cards to people who have helped with a business (or personal) matter. Today getting “snail mail” is often as infrequent as a fax. Granted there is a cost and some inertia to overcome, but what is the price of an impersonal thank-you?bigstock-Thank-you-vector-stamp-24628313

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