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Is Cash Making a Comeback? January 7, 2014

Posted by Jack Macholl in Customer Service, Marketing, Sales, Uncategorized.
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Over the past few days I’ve received an e-mail from a local restaurant offering a 20% discount, discussed building material discounts and seen gasoline for a dime per gallon less if cash is used versus credit card. In spite of the improving economy there appears to be a growing trend of sensitivity from merchants that wish to avoid paying interchange fees to their credit card processor.

This could be the result of accounting advice or perhaps a lean toward stockpiling more cash in small businesses that are having difficulty accessing bank credit. The “cashless society” that was predicted back in the 80’s has  yet to fully materialize and may be realized further down the road.

Is this a trend or maybe a paradigm shift brought by necessity and change?

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