The Business of Belief November 16, 2013
Posted by Jack Macholl in Uncategorized.Tags: change management, marketing, sales
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I just finished reading Tom Asacker’s book The Business of Belief. Clearly this is more than a marketing book, it covers spiritual beliefs, history and the importance of change and building new models that work. Many of our Congressional members that continually cling to the past may want to pick up a copy.
A short book with a great deal of impact- great for a plane ride read.
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