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Making the Customer “Top Dog” May 21, 2012

Posted by Jack Macholl in Brand personality, Uncategorized.
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After literally wearing my current walking shoes to threadbare level I visited Road Runner Sports in Wilmette Illinois, one of 26 U.S. locations of this predominately online marketer.

The customer experience is truly personal with the Shoe Dog computer analysis of your gait, balance and impact points on the feet. Their sales staff was comprised of energetic, articulate 20 something’s who exceeded my customer expectations by yards.

They are on to something that many businesses can learn from in this self-service efficiency model era. This is a true 1:1 experience backed by a 90- day guarantee.

Are you making your customer or constituent feel like “top dog?”

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