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People Buy Benefits March 30, 2012

Posted by Jack Macholl in Uncategorized.
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When you work on marketing pieces in a variety of fields as I have over the years, you hear similar debate about what is “meaningful to the client.”  Although “meaningful” is a very subjective thing, I try to lead clients back to utility or how the service/ product solves a problem or eases the end users daily burden.

We’re living in an amazing era of so much information at our disposal it boggles the mind. Since marketing professionals are working to secure a few moments of attention within those “boggled minds” your communications must quickly convey just how these “exciting new features”  add a clear benefit their lives.Image

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