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Yes, a Dollar Matters December 7, 2011

Posted by Jack Macholl in Brand personality, Branding, Corporate Social Responsibility, Donor Development, non-profit, Philanthropy.

Working in the non-profit sector has opened my eyes not only as a marketer, but also as a human. For many years I automatically said no to the “do you want to add a dollar to your purchase?” question. Today I’m much more in-tune with the tremendous amount of human and financial resources required to provide services to those in need.

This small yet elegant display was at a Jones New York store (instead of sitting in the “guy chair” I elected to do something constructive and take a photo for this post). A tasteful point of purchase display and ribbons attached to the sales ladies clothing set the stage for a friendly ” register ask” to support St. Jude’s Hospital for Children in Memphis.

Certainly the economic times have created a multitude of donation requests from dollars to canned food. I’ve heard many people ask, what difference does my dollar make?  A lot when you are on the other side of the equation.



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