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small Business Saturday November 26, 2011

Posted by Jack Macholl in Brand building, Marketing Planning, Referral marketing.
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Today we all have an opportunity to put some organized focus on supporting local merchants in the neighborhood. Small Business Saturday is more of a statement than anything, but hopefully it will build an awareness of all the things you (likely) need are nearby; being sold by a neighbor trying to carve out a living as a small business owner. The Edison Park Chamber located in my Chicago neighborhood is distributing a punch-card, offering a premium for visiting multiple merchants in the area . This is 101 marketing, (not expensive) merchants working together to gut through challenging times is just what we need to stimulate store traffic. http://www.edisonpark.com/

So today I started with breakfast at Mac’s Cafe, a classic old diner that was remarkably busy. It’s on to some small merchants for a few Christmas gifts.

Ready to join me?

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