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Marketing Communication Objectives October 6, 2011

Posted by Jack Macholl in Brand building, Branding, Marketing, Marketing Planning.
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After a presentation I gave the other day a few folks stopped by and asked me to expand on a couple of thoughts regarding the marketing planning process.  Since we’re all overloaded these days, a little review never hurts.

It’s important to remember that objectives are measurable and are really designed to make people accountable for results. To be brief, marketing communication objectives typically solve the following :

  1. Driving “action” or traffic to a physical location or website
  2. Promoting product or service trial
  3. Establishing general awareness of a business or non-profit group
  4. Establishing or regaining trust
Once you have that element of the plan established you are then on to the Communication Strategy portion of the plan that’s worthy of a post in and of itself.
Hopefully you found this helpful. Please feel free to share with colleagues  or people in your networking groups as a helpful refresher.
Enjoy the day.
Jack

At the cross roads...

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