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The Resurgence of Coupons June 1, 2011

Posted by Jack Macholl in Brand building, Communications, Couponing, Marketing Planning, Sales.
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Coupons back in fashion

Couponing the ritual that many believed was only practiced by “tightwads” or “penny pinchers” has taken on a whole new meaning and audience in challenging economic times. Today’s Mashable news item about Google’s new Google Offers scheduled to launch in the Portland test market, indicates how big and ultra competitive money-saving offers have become.

Groupon has become the leading player in the “deal of the day” space and when Google was unable to purchase them last year, they are launching a competitive offering of their own – the old if you can’t buy ’em, beat ’em at their own game strategy.

The reality TV lineup also includes the new hit show Extreme Couponing on The Learning Channel (TLC); a show that now has hundreds of thousands of viewers attempting to emulate the free goods “stockpiling” of featured “extreme couponers” on the broadcast.

So why aren’t more businesses preparing and sharing their own coupon offers, using database and competitive intelligence to build compelling reasons  for prospects or existing customers to try a new product or service? It appears the thinking has changed here in the “new world” -so the opportunity to build a customer base is a just few clips away.

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