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Book Review- Cognitive Surplus May 23, 2011

Posted by Jack Macholl in Book Review, Communications, Market Research.


Global Connectivity

Cognitive Surplus the 2010 book by Clay Shirky an Interactive Communications professor at NYU is a highly intelligent look at the enormous potential that people have to change the world through generosity (shared thought).  One of the most striking examples is Wikipedia, created by volunteer effort online using approximately 1% of the time Americans spend watching television shows each year.

Another example of connectivity that I found particularly motivating was PatientsLikeMe.com , an online community where people can share medical data to support others facing similar medical conditions. The site also connects medical research with people seeking answers.

The power of the Internet and tools like WordPress provide each of us with affordable, amazing forums to connect and make positive change happen at speed only dreamt about in previous generations. This book really helped me connect the dots on the evolution of the Internet and provided new ways to think about the future of information sharing.



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