jump to navigation

Partnership Marketing- Walking the Talk – In Pink May 10, 2011

Posted by Jack Macholl in Uncategorized.
trackback

Partnering for a Cure

This past Sunday (Mother’s Day in the U.S.) Major League Baseball and the Susan G. Komen Breast Cancer Foundation embarked on a national partnership that went beyond the jumbo tron screens and giveaways at the gate.  I was impressed to see major league players swinging pink bats, sporting pink elbow supports- Alfonso Soriano’s pink cleats were a bit much, but hey, I’m old school!

All kidding aside seeing the players get involved, participating in promotional TV spots and actually “walking the talk” is something all marketers can learn from as we plan for any partnership marketing programs.

Kudos to MLB and Komen for a well planned partnership.

Advertisements

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: