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Free Samples in the Digital Age March 23, 2011

Posted by Jack Macholl in Brand building, Brand personality, Branding, Communications, Event marketing, Uncategorized.
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While walking through Chicago’s Ogilvy Transportation Center (or Northwestern Station as true Chicagoans call it), I took note of a high-tech display housing a marketing event in the main concourse. As it turns out, Nintendo staged this to promote their new 3D video game system.  Event staff all wore white athletic suits

Digital age "free samples"

with the brand name on the back and front pocket area. The people working the display likely were theater or communications types outgoing, readily interacting with commuters; many who were not shy about stopping by the display to try out the game.

“Try before you buy” sampling, digital age style.

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1. Marketing tip: sampling works | Feeling-Healthy.net Blog - June 23, 2011

[…] Free Samples in the Digital Age (jackmacholl.wordpress.com) […]


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