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e-mail Still Alive and Well October 11, 2010

Posted by Jack Macholl in Communications, e-mail marketing, Marketing, Marketing Planning, Uncategorized.
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Although many doom sayers claim it’s dead, e-mail is one of the remaining “push” or outbound tactics that should be part of your integrated marketing mix.

E-mail is still a good way to develop business and used carefully is a fabulous client retention tool. Many service businesses have adapted to e-mail and use it intelligently as a service reminder “time for that 25,000 mile engine service.”

Personalizing e-mail with customer facts from your database

Still Alive and Well

 makes the correspondence realistic and powerful.

So, the take away- with proper “diet and exercise” (list cleansing, proper personalization, offer relevance and mailbox management) your e-mail marketing will remain alive and well.

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