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When Brands Fly May 3, 2010

Posted by Jack Macholl in Event marketing, Marketing, Sports Marketing, Uncategorized.

P&G World HQ Cincinnati, Ohio USA


Arty flying pig

I had the opportunity to take part in all the festivities surrounding the Flying Pig Marathon in Cincinnati, Ohio this past weekend. For those of you who might not know it, Cinci is the home to Procter and Gamble one of the world’s most amazing brand powerhouses and a major sponsor of this brilliant running event.    

The event hall (packet pick up) staged at the Duke Energy Convention Center had numerous powerful brands represented  by some very nice professionals and a cadre of volunteers that made this a happening. Interaction with people, music/photography, free product samples, donations to local and national charities doing incredible works -this is what brings brands to “life.”  Clearly there was much activity “flying” around Cincinnati and Kentucky (the marathon overlapped across the state border) and I’d be remiss if I didn’t mention my wife Mary did the half marathon in a speedy 2:34-quite impressive considering the monsoon rains that lingered in southwest Ohio this past weekend.    

Upbeat events and the brands that have the foresight and strength to support them are to be commended for investing in these challenging times.  What will you do to connect your brand with people today?    

Jack in the shadows of a BIG brand


Mary Rooney- Half Marathon 2:34







1. Deb Whisler - May 5, 2010

congrats to Mary – awesome performance

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