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Common Sense Marketing Podcast launches April 10, 2010

Posted by Jack Macholl in Uncategorized.

01 Common Sense Marketing

This audio podcast is the first in a series titled Common Sense Marketing, hosted by Jack Macholl, President of Wisdom Bridge Marketing in Chicago. The show focuses on marketing strategy essentials for small-medium size businesses and non-profit organizations.

Please click on the link to download the MP3 file to your player or listen on your computer.

This episode will be particularly informative for anyone with a reduced or non-existent market research budget. Jack interviews Jason Kuhl , Information Services Director of the Arlington Heights Memorial Library about useful research resources  available at libraries for marketing planning.

 Please feel free to share the podcast and be sure to sign-up for regular blog post updates on business and marketing strategy.



1. Michael Harris - April 16, 2010

I don’t remember much from high school, but I always recall my history teacher telling me: “You don’t need to know everything, you just need to know where to go to get what you need.” For today’s world, I’d tack on the word “fast” to the end of that piece of advice…since it’s not just enough to have the answer to a question, or have a piece of information requested by a client, but the turnaround time has to be fairly close to immediate. So, being able to efficiently access the wealth of marketing resources available through most libraries is key.

Jack Macholl - April 16, 2010

Michael, your history teacher was wise and the addition of “fast” is spot on. Jason’s updates on growing online library resources illustrate that. It appears librarians have become “guides or partners” who lead you to the source and the online search is at your convenience.

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