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What’s Your Problem? March 8, 2010

Posted by Jack Macholl in Communications.


For many years now I’ve seen countless companies  produce advertising around products or services created with little or no knowledge of what the consumer really needs. In essence what you are selling must solve someone’s “problem” or the effort is for naught. If people aren’t clear on the benefits and what’s in it for them (some call this  the “so what test”) your marketing efforts are destined to fail. The URL above will take you to an  article covering the fine balance know as  a creative challenge.  Where does your creative stand?




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