What’s Your Problem? March 8, 2010
Posted by Jack Macholl in Communications.trackback
For many years now I’ve seen countless companies produce advertising around products or services created with little or no knowledge of what the consumer really needs. In essence what you are selling must solve someone’s “problem” or the effort is for naught. If people aren’t clear on the benefits and what’s in it for them (some call this the “so what test”) your marketing efforts are destined to fail. The URL above will take you to an article covering the fine balance know as a creative challenge. Where does your creative stand?
Enjoy!
Comments»
No comments yet — be the first.